True Stories: Cara Anderson – Marketing with meaning

When faced with making a decision about what university degree to do when I finished high school, I opted for the one that I thought would be interesting: a Bachelor of Arts in Public Relations, majoring in marketing and journalism.

Indeed, that degree has provided the foundations for a diverse and fruitful career. It seemed inevitable (and most welcome) that I would end up in the care sector, as my family always instilled a sense of community within me, whereby we were encouraged to give back and make a difference to the lives of others.

I have worked in the care sector for seven years now, holding a variety of communications and marketing roles. Each role has helped me develop as a communications and marketing professional, expanding my skills and experience, as well as paving the way for me to become a Certified Practising Marketer (CPM) through the Australian Marketing Institute.

Being a CPM has been a positive step in my career, as it has contributed to my professional development and ongoing learning, and it has allowed me to foster other people’s careers by mentoring them.

I have been at Break Thru for four years now and am currently the Marketing and Communications Manager. It’s an extremely busy role and no two days are ever the same. Even when you plan your day perfectly, something always comes up that needs your immediate attention and your neatly scheduled day goes out the window.

That’s perhaps one of the greatest challenges of my role – juggling competing deadlines and impromptu projects. I’m able to overcome these little hurdles by being organised, having good time management skills and being surrounded by a wonderful team who I can rely on. I oversee a team of four, plus some external contractors to ensure all of the marketing and communications needs for Break Thru are met.

My team and I are currently working on social media and digital communications strategies, are updating our 90-day plan for different elements of the business, plus we’re tendering for new business opportunities.

The best part of my role is hearing about the positive experiences that Break Thru has had on people’s lives, whether it be helping them find a job, aiding them in their recovery, supporting their mental health or accessing their community, then I have the privilege of sharing their stories via Break Thru’s communication networks and campaigns. The marketer in me also loves seeing my projects and strategies come to fruition as I feel a sense of success and accomplishment.

As for my future in the sector, I plan on staying in it. You need to love what you do in life, and I love marketing and making a difference to people’s lives.

Cara Anderson
Marketing and Communications Manager, BGP11


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